Case Study: RankPlan Boosts Organic Traffic by 40%

The RankPlan team was asked to grow the organic search exposure of, a bitcoin-only information product website and learning community, approached RankPlan, a leading bitcoin SEO agency, to address their stagnant organic search presence. Their website was experiencing minimal traffic, hindering their potential customer reach.

The Challenge had only limited resources at hand while facing a number of challenges:

  • Limited organic traffic: The website received very little organic traffic, hindering their lead generation potential.
  • Unoptimized website structure: The website’s structure made it difficult for search engines to crawl and understand its content.
  • Slow website loading speed: Slow loading times hindered user experience and potentially impacted search engine rankings.
  • Lack of high-quality backlinks: The website lacked valuable backlinks, which are crucial for improving search engine ranking authority.

RankPlan’s SEO Strategy

RankPlan implemented a comprehensive SEO strategy to address’s challenges:

1. Keyword Research and Content Strategy:

  • Conducted in-depth keyword research to identify relevant search terms with high potential for targeted traffic.
  • Developed a content strategy focusing on creating high-quality, informative content addressing user search queries and providing valuable insights.
  • Optimized existing website content by incorporating targeted keywords and improving readability.

2. Website Structure Optimization:

  • Improved the website’s overall structure for better searchability and user experience.
  • Ensured clear navigation and internal linking for efficient crawling and indexing by search engines.

3. Website Speed Optimization:

  • Analyzed and optimized website code to improve loading speed significantly.
  • Implemented best practices for image optimization and caching to further enhance speed.

4. Technical SEO Optimization:

  • Utilized various benchmarking tools like Lighthouse reports to identify and address technical SEO issues.
  • Ensured mobile-friendliness and responsiveness for optimal user experience across devices.
  • Submitted the website to major search engines and verified ownership.

5. Link Building Strategy:

  • Executed a strategic link-building campaign to acquire high-quality backlinks from relevant and authoritative sources, including university websites.
  • Leveraged a press campaign for the “Superb Summit” financial online event to secure valuable backlinks.

The Results

Within 6 months of implementing the SEO strategy, achieved significant results:

  • Over 40% increase in organic traffic: The website experienced a substantial increase in organic traffic, attracting more potential customers.
  • Improved content performance: Some content pieces, like the article on the Chapwood Index, saw a remarkable 350% growth in organic traffic.
  • Enhanced website performance: Website speed and overall user experience improved significantly.
  • Increased website authority: The website’s search engine ranking authority grew due to the acquired high-quality backlinks.

Table: Summary of Results

MetricBeforeAfter (6 months)
Organic TrafficVery lowIncreased by over 40%
Website SpeedSlowSignificantly improved
Content Performance (e.g., Chapwood Index article)Low trafficIncreased traffic by 350%
BacklinksFewAcquired high-quality backlinks from university websites
SEO Agency optimization items


This case study demonstrates the effectiveness of RankPlan’s SEO strategies in boosting organic search traffic for websites within the competitive bitcoin and cryptocurrency space.

By implementing a comprehensive approach encompassing keyword research, content creation, website optimization, and link building, RankPlan successfully helped reach a wider audience and achieve their business goals.

Note: It is important to remember that SEO is an ongoing process, and maintaining and building upon the achieved results requires continued effort. RankPlan’s expertise and experience can be invaluable in helping businesses like sustain and further improve their organic search visibility and online presence.

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