Case Study: Hodder Law鈥檚 Brand and Website Transformation by Rankplan
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Case Study: Hodder Law鈥檚 Brand and Website Transformation by Rankplan

When Hodder Law approached Rankplan, their digital presence was fragmented and ineffective. Built on a platform that didn’t cater to their needs and with a brand image that lacked consistency and impact, Hodder Law was in dire need of a transformation. Recognizing the challenges and the potential for a complete overhaul, Rankplan was tasked with…

How to use Structured Data to Optimise Your Site for Google Search

You may have heard of ‘structured data’ and its role for search engines. But what is it and more importantly, how can you make use of it? In this article we’ll give you a complete overview and practical tips you can implement today. Introduction In today’s digital landscape, standing out on Google Search is crucial…

Axe Your Freelancing Costs: 1% Microlancer Fees

Axe Your Freelancing Costs: 1% Microlancer Fees

Tired of the exorbitant fees that plague traditional freelance platforms? Frustrated by slow, expensive payment processing? If you’re a freelancer or a business looking to hire talent, it’s time to explore the revolutionary world of Microlancer 鈥 a peer-to-peer (P2P) gig platform built on the cutting-edge Lightning Network. In this blog post, we’ll break down…

How to write Winning PR headlines – 21 Powerful Headline Examples
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How to write Winning PR headlines – 21 Powerful Headline Examples

Writing great or winning PR headlines is the absolute most important part of good press campaigns and effective communication. In this guide we share tips and frameworks that’ll help you improve your “headline game”. “Spend 80% of your time on the headline, 20% on the article” Now this might sound a bit extreme and yes,…

Informational, Commercial, Transactional: Understanding Search Intent Categories

Informational, Commercial, Transactional: Understanding Search Intent Categories

The Key to Google Search Success means understanding the different categories of search intent. Seasoned SEO professionals understand intimately that aligning your content strategy with what searchers actually want is the foundation of success in the ever-evolving landscape of Google search. In this article, we’ll delve into the concept of search intent, why it’s crucial…

Is Hiring an SEO Company Worth It? Benefits & Considerations
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Is Hiring an SEO Company Worth It? Benefits & Considerations

Is SEO worth it? Deciding whether to hire a SEO company is a significant decision for many businesses. SEO, or Search Engine Optimization, is a critical component of online marketing that can increase your website’s visibility, improve its ranking on search engine results pages (SERPs), and ultimately drive more traffic and potential customers to your…

What is Google’s Knowledge Graph? A Deep Dive for Data Scientists and SEOs

What is Google’s Knowledge Graph? A Deep Dive for Data Scientists and SEOs

The Google Knowledge Graph has emerged as a revolutionary technology in recent years. This vast knowledge base is responsible to structure and interconnect real-world entities and their relationships, enabling Google to go beyond just matching keywords to delivering comprehensive, insightful answers to user queries. For data scientists, the Knowledge Graph offers a treasure trove of…

SEO Basics Checklist: Free Step-by-Step Guide for Beginners
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SEO Basics Checklist: Free Step-by-Step Guide for Beginners

Are you looking for a simple SEO basics checklist? Search Engine Optimization (SEO) is an essential aspect of digital marketing. Without SEO optimization, search engines won’t understand the content and context of your website. Focusing on optimizing websites to rank higher in search engine results is a cornerstone of modern marketing, especially with “inbound” strategies….

Google EAT Algorithm, and how you can use it to increase your authority score

The Power of Expertise: How to Enhance Your SEO Strategy with EAT Google EAT 鈥 Expertise, Authoritativeness, and Trustworthiness 鈥 is critical in achieving excellent search engine rankings. Google EAT algorithm is not about being hungry, but about conveying trust and authority. Incorporating EAT into your strategy is essential for staying ahead of the curve…