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Client: Papptak.Biz, a Swedish roofing company specializing in asphalt shingle roofs. Challenge: Papptak.Biz had no online presence and lacked brand awareness. They relied solely on traditional marketing methods to generate leads, which were proving ineffective and limiting their growth potential. Solution: Rankplan partnered with Papptak.Biz to develop a comprehensive SEO strategy. This strategy focused on…
Rankplan is proud to announce the expansion of its payment methods to include Bitcoin, both on-chain and through the Lightning Network. This strategic move reflects the company’s commitment to providing flexible, cutting-edge payment options for its global customer base. Rankplan customers can now pay for services using Bitcoin, offering increased convenience, enhanced privacy, and greater…
Choosing the right marketing strategy can be a challenging task for any business. It involves balancing investments in product features, pricing, promotions, and distribution to maximize market share and profitability. New research by Bernardo Santos Aflalo and Takashi Yoneyama presents a systematic methodology to help companies make calculated marketing decisions by combining customer insights, competitor…