Daily Leads: Transforming a Roofing Business with Technical SEO and Content

Client: Papptak.Biz, a Swedish roofing company specializing in asphalt shingle roofs.

Challenge: Papptak.Biz had no online presence and lacked brand awareness. They relied solely on traditional marketing methods to generate leads, which were proving ineffective and limiting their growth potential.

Solution: Rankplan partnered with Papptak.Biz to develop a comprehensive SEO strategy. This strategy focused on two key areas:

  1. Technical SEO Optimization:
    • Conducted a thorough website audit to identify and address technical issues hindering search engine visibility.
    • Optimized website structure and navigation for user-friendliness and search engine crawlability.
    • Implemented best practices for on-page SEO, including title tags, meta descriptions, and internal linking.
    • Ensured mobile-friendliness and fast loading speed to meet Google’s core web vitals.
  2. Content Creation:
    • Developed a content strategy focused on creating valuable and informative content for Papptak.Biz’s target audience.
    • Created targeted blog posts addressing common roofing concerns, maintenance tips, and benefits of asphalt shingle roofs.
    • Optimized content with relevant keywords to improve search engine ranking.


  • Within 3 months, Papptak.Biz saw a significant increase in organic website traffic.
  • The website quickly ranked on the first page of Google for relevant search terms related to roofing services in their local area.
  • Papptak.Biz began receiving daily leads generated through their website, drastically increasing their client base.
  • This led to a significant revenue increase, doubling their income within the first quarter.

Key Learnings:

  • Technical SEO optimization is crucial for any website’s success. Addressing technical issues ensures search engines can easily crawl and index your website, improving its visibility.
  • Creating valuable and informative content is essential for attracting organic traffic. Content that addresses your target audience’s needs establishes your expertise and builds trust, leading to higher conversion rates.
  • The combination of technical SEO and strategic content creation can be a powerful tool for businesses to achieve online success. By implementing this approach, Papptak.Biz transformed their online presence and experienced significant growth.

This case study demonstrates the power of a well-executed SEO strategy. By combining technical expertise with content marketing, we were able to help Papptak.Biz achieve their business goals and establish themselves as a leading roofing company in their local market.

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