Resources

Introduction This technical SEO checklist ensures your website is a welcoming and accessible environment for search engine crawlers. By optimizing the technical aspects, you make it easier for Google to find, understand, and rank your content. Looking ahead to 2026, optimizing for AI search agents has become an important factor to drive impressions and traffic….

Choosing the right marketing strategy can be a challenging task for any business. It involves balancing investments in product features, pricing, promotions, and distribution to maximize market share and profitability. New research by Bernardo Santos Aflalo and Takashi Yoneyama presents a systematic methodology to help companies make calculated marketing decisions by combining customer insights, competitor…