Case Study: Using SEO to Increase Inquiries for a Large Corporation by 600% within Months

Increasing the inquiries for a large corporation by 600% in a few months? Yes it’s possible, using a single topic cluster. Ready for real insights and proven strategies? Then let’s get started.

The Background

Let’s take a look at the initial situation. A global brand with high awareness. You definitely know this brand. Nevertheless, digital marketing is still largely uncharted territory for this company. No demand-oriented pages, no focused content strategy. There was a lot of traffic on the entire domain, but almost exclusively traffic via brand search queries, simply because this brand is so well-known and so in demand.

How We Increased Inquiries for a Large Corporation by 600% in a Few Months with a Single Topic Cluster

Large corporations often struggle to translate their brand recognition into targeted inquiries for specific departments. In this case study, we’ll delve into how we helped a global brand in the corporate mobility solutions industry achieve a 600% increase in inquiries within just a few months using a single, well-crafted topic cluster.

Starting from Scratch: Understanding the Needs

We began by understanding the unique challenges of this corporation. Despite their brand recognition, their digital marketing presence was limited, lacking both demand-oriented pages and a focused content strategy. While they enjoyed significant overall website traffic, it primarily stemmed from brand search queries, offering little traction for specific departmental goals.

Building a Strategic Topic Cluster:

Recognizing the need to target relevant search queries beyond brand mentions, we embarked on a deep keyword research journey. This involved identifying:

• Top-of-funnel keywords: These informational keywords sparked user interest and introduced them to the brand’s offerings.
• Mid-funnel keywords: These keywords catered to users actively considering solutions, allowing us to showcase the brand’s expertise and value proposition.
• Bottom-of-funnel keywords: These highly specific keywords targeted users ready to make a decision, directing them towards conversion opportunities.

With this comprehensive keyword mapping in hand, we meticulously crafted a topic cluster encompassing various content formats, from informative guides to targeted landing pages. This ensured a seamless user journey, guiding them from initial awareness to conversion.

Overcoming Obstacles and Achieving Success:

The project presented unique challenges. The corporation’s website development was handled in another country with limited flexibility, requiring all content to be delivered in pre-formatted mockups. We also faced a significant language barrier, necessitating creative visual communication strategies.

Despite these hurdles, our collaborative approach and focus on delivering high-quality content yielded remarkable results. Within a month, the department saw a several hundred percent increase in inquiries compared to the previous year. During peak months, inquiries surged by a staggering 600%, directly attributable to the implemented topic cluster.

Beyond Inquiries: The Ripple Effect of SEO

The success went beyond just increasing inquiries. The project generated significant public attention, attracting media inquiries and invitations to industry podcasts. This unexpected outcome highlighted the broader impact of SEO beyond simply ranking keywords. Furthermore, the project fostered a positive shift in internal perception regarding digital marketing within the corporation. The demonstrably successful SEO efforts led to:

• Increased prioritization of SEO as a valuable marketing channel.
• Cross-departmental collaboration as other departments recognized the potential of SEO.
• Improved understanding of the interconnectedness between SEO and other marketing channels.

Key Takeaways

This case study demonstrates the transformative power of a well-executed topic cluster strategy, particularly for large corporations. It underscores the potential of SEO to go beyond just rankings and traffic, generating tangible business benefits like increased inquiries, brand awareness, and internal alignment.

By focusing on user intent, creating high-quality content, and adapting to unique challenges, corporations can leverage SEO to achieve remarkable results and unlock the full potential of their digital presence.